Vicki Cantrell is a retail strategist, community builder, former COO and CIO in the retail industry, and is recognized for relationship building and accelerated growth. Along with co-founding the Vendors in Partnership (VIP Awards), her most recent venture is Vendors in Partnership LLC, with the mission of celebrating strong partnerships between retailers and the support ecosystem. She is also a managing board member of the Open Voice Network, an industry group dedicated to bringing the value of open, standards-based voice assistance enterprise and the world as Voice reshapes consumer behavior. Vicki has previously held senior leadership roles in IT, marketing, and operations for brands and organizations such as Aptos, the National Retail Federation, Tory Burch, Giorgio Armani Corporation, Gucci Group, Party City, and JC Penney. Vicki is an active member of the Retail Orphan Initiative, is on the Advisory Board of sparks & honey, and is a board member of Tandy Leather Company. In this week’s episode, Nick chats with Vicki Cantrell of Vendors in Partnership about using technology to transform the customer experience. Vicki shares what it has been like to work in a wide variety of roles throughout her career in some of the world’s largest fashion retailers and brands, as well as how those experiences have shaped her views on new technology and how it should be used to enhance the customer experience. Vicki and Nick talk about how emerging technologies like AI and Voice are already having an impact, and how retailers have just begun to scratch the surface on being able to hyper-personalize the customer experience for every unique customer.
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