As former Chief Marketing Officer of Showtime Networks, Inc., Donald oversaw the marketing, distribution, and subscriber acquisition marketing, creative and digital media divisions, branding, promotions, media, CRM/analytics and operations, broadband, and emerging platform initiatives for the network that included Showtime, Showtime Sports, and Showtime Documentary Films. He created the marketing organization that launched Showtime’s streaming service in 2015, designed its strategic positioning, and helped to drive its subscriber growth well beyond launch projections. Prior to Showtime, Donald served as the SVP of Marketing and Digital for Warner Bros. Pictures creating the company’s first digital division while also co-founding Warner Bros. Online. Donald currently provides consultation to startups, programmers, agencies, analysts, and investors on topics ranging from OTT, SVOD, streaming media, Voice, media, and marketing. In this week’s episode of The Artificial Podcast, Nick chats with Donald Buckley who is the former CMO of Showtime Networks. Donald talks about his journey working for some of the world’s largest media companies and how throughout his entire career he has always placed emphasis on the importance of new technology in the world of entertainment media. Donald and Nick discuss the impact voice technology will have on the entertainment industry and how Amazon Alexa is already easing the pain of discoverability on streaming platforms. Donald also shares how he thinks AI will play a role in media, and how he envisions the future of voice technology playing an integral role in how people find and consume new content.
How to get in touch with Donald: LinkedIn: https://www.linkedin.com/in/donald-buckley-583b193/
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